Electronic & Social Media Policy

Lorne Recreation Social Media Policy

  1. Purpose
  2. Scope
  3. Definitions
  4. Policy Statement
  5. Consequences of Breach
  6. Contact People and Further Information
  7. Modification and Review


1. Purpose:

The purpose of this policy is to provide all employees of Lorne Recreation with a guide to the appropriate use of Social Media. Lorne Recreation expects its employees to maintain a certain standard of behaviour when using Social Media, be it for work or personal purposes, and to take full responsibility for their actions when using Social Media sites.

 

2. Scope:

This policy applies to all employees, contractors and sub-contractors of all sectors of Lorne Recreation.

 

3. Definitions:

For the purpose of this policy, Social Media includes all internet-based publishing technologies, usually comprising relatively inexpensive and accessible tools with the purpose of interaction between users. Forms of Social Media include, but are not limited to:

  • Social networking sites, e.g. Facebook, LinkedIn, MySpace, Bebo
  • Video and photo sharing websites, e.g. YouTube, Flickr
  • Corporate or personal blogs
  • Blogs hosted by media outlets (e.g. ‘comments’ sections on websites)
  • Micro-blogs e.g. Twitter
  • Chat rooms or discussion forums
  • Online multiplayer gaming platforms
  • Instant messaging
  • Voip and podcasting

 

4. Policy Statement:

Professional use of Social Media

No employee, contractor or sub-contractor of Lorne Recreation is to engage in Social Media as a representative or on behalf of Lorne Recreation unless they first obtain Lorne Recreation’s written approval.

If any employee, contractor or sub-contractor of Lorne Recreation is directed to contribute to or participate in any form of Social Media on behalf of the organisation, they are to act in a professional manner at all times and in the best interests of Lorne Recreation.

All employees, contractors and sub-contractors of Lorne Recreation must ensure they do not communicate any:

-          Confidential Information relating to Lorne Recreation or its customers, business partners or suppliers;

-          Material that violates the privacy or publicity rights of another party; and/or

-          Information, (regardless of whether it is confidential or public knowledge), about customers, business partners or suppliers of Lorne Recreation without their prior authorisation or approval to do so.

 

Confidential Information includes any information in any form relating to Lorne Recreation and related bodies, customers or businesses, which is not in the public domain.

 

Private use of Social Media

Lorne Recreation acknowledges the right of its employees, contractors and sub-contractors to participate at a personal level in Social Media, and to contribute to public communications on Social Media sites not in association in Lorne Recreation. However, inappropriate behaviour on such sites has the potential to cause damage to Lorne Recreation as well as its employees, customers, business partners and/or suppliers.

 

For this reason, all employees, contractors and sub-contractors of Lorne Recreation must agree to not publish any material, in any form, which identifies themselves as being associated with Lorne Recreation or its clients, business partners or suppliers.

 

All employees, contractors and sub-contractors of Lorne Recreation  must also refrain from posting, sending, forwarding or using, in any way, any inappropriate material including but not limited to material which:

-          is intended to (or could possibly) cause insult, offence, intimidation or humiliation to Lorne Recreation or its employees, clients, business partners or suppliers;

-          is defamatory or could adversely affect the image, reputation, viability or profitability of Lorne Recreation or its clients, business partners or suppliers; and/or

-          Contains any form of Confidential Information relating to Lorne Recreation or its clients, business partners or suppliers.

 

Employees, contractors and sub-contractors must not imply that they are authorised to speak on behalf of Lorne Recreation, or give the impression that any personal views expressed are endorsed by Lorne Recreation.

Employees, contractors and sub-contractors must not use Social Media to harass, bully or discriminate against another employee or contractor of Lorne Recreation. For further details see the policy Fair Workplace Opportunities at Lorne Recreation.

 

5. Consequences of Breach

All employees, contractors and sub-contractors of Lorne Recreation must comply with this policy. Any breach of this policy will be treated as a serious matter and may result in disciplinary action including termination of employment or (for contractors and sub-contractors) the termination or non-renewal of contractual arrangements.

 

Other disciplinary action that may be taken includes, but is not limited to, issuing a formal warning, directing people to attend mandatory training, and/or suspension from the workplace.

 

6. Contact People and Further Information

 

7. Modification and Review

Date effective: 1 December 2012

Review date: 1 December 2015